What does the future hold for the humble launderette....?

So I’ve recently been trawling through the launderettes of Reading, getting to know the local social hub of where fabric softeners meet gently ruminating washing machines.

Launderettes have been in decline in the UK with around 12,000 in the 1970s to around 3000 today, so it’s been really interesting to see how they are used and by whom. By bringing project ‘Around the World in 80 Washing Lines’ to Reading’s launderettes as part of the ‘Art in Unusual Places’ theme, I’m hoping to add renewed interest to Reading’s launderettes, while also inspiring spirited and thoughtful conversation around the art installation.

But what else can a launderette possibly offer and how are places outside of Reading keeping themselves in constant spin and evolve…?

Well, launderettes have recently gained a ‘retro’ appeal among residents in the UK and are becoming popular gathering places where customers can enjoy a wide range of amenities from art exhibitions to cocktail bars while they do their laundry (reference: Guardian Tues 8th March 2016).

Rock band ‘Real Fur’ have played a tour of the UK in launderettes, including one on the Roman Road in east London. It’s clear that originality is something they make a rule out of and this works both ways, with launderettes seeming to offer that little bit extra above the usual ‘wash and dry’. And what a great place to see a gig! A real cozy and intimate feeling – you’d really get to see the band up close and personal.

And then you have places like the ‘Laundromat Café’ chain across Scandinavia where they’ve allocated a whole floor to a café and social area with a fabulous menu and art exhibitions taking place periodically. What a fab idea in installing a real social hub and atmosphere around something as basic and mundane as a place where you wash and dry your clothes…?

Have you seen any interesting launderettes? Are they offering anything out of the ordinary? Please write in the comments below - I’d love to hear from you :)

Art in Unusual Places: Bringing Art into Launderettes

It’s exciting times at Amatina HQ, as funding was recently awarded for Reading’s Year of Culture theme ‘art in unusual places’! And what better than to feature a sample of project ‘Around the World in 80 Washing Lines’ in launderettes around Reading?

Why launderettes, you ask? Well, typically art tends to be exhibited in galleries and more traditional art venues. Laundrettes would provide people who may not typically engage with the arts with access to it. The art installation would provide an additional feature for the launderette, and a fitting one too. It’s a great way for launderettes to offer something different, and this is a topic I’ll be exploring in my next blog!

The residents of Reading will be the inspiration for my art making, as I plan to run a cross-section of workshops across community groups in Reading to engage with the various backgrounds and diverse make-up of people that we have. This will then provide the images and stories for the art installation that will be hung up in launderettes around Reading. I’m really looking forward to hearing and learning about the stories behind the washing lines directly from Reading residents!

The stories and images will then feed into the overall ‘Around the World in 80 Washing Lines’ project, which is all about culture, diversity and the similarities between us as human beings. I feel it’s an incredibly important message to highlight in today’s world, where often our attention is honed in on our differences.

So the workshops are to follow shortly and soon after the images will be hitting a launderette in Reading! I’ll keep you posted on progress across my social media platforms ;)